So, you are an affiliate marketer, who wants to make a hefty amount of money with one of the most lucrative and trustworthy affiliate marketing services out there in the market?

Then this article is just what you want, as in this article, we are going to learn everything you should know about the Amazon Affiliate Marketing program.

What is Affiliate Marketing:-

In Affiliate Marketing, you see a product, you think it’s good, you promote it, and then if somebody buys via your link then you will get a certain amount as commission.

It’s as simple as that.

Affiliate Marketing is just like sales. You need to pitch your product on various social media online, and offline platforms.

For that, you need to get in touch with a company. They will give you a product or you need to select one and then advertise it.

One of the best things that differentiate it from conventional sales is the fact that you are not bound to work with a single company.

So now, you can earn with the help of various companies and various products.

What is Amazon Affiliate Marketing?

Amazon Affiliate Marketing just like any other affiliate marketing program is a commission-based business model, where you need to promote a product and in return will get a commission.

The official name of Amazon Affiliate Marketing is Amazon Associate. You need to visit this site and then see the different commission options that you will get.

Being an Amazon Affiliate is very easy you just have to sign up for free and start recommending. When someone buys something by your referred link you will get a commission. It’s very easy.

Rules and Regulations of Amazon Associate Program:-

Amazon Affiliate Marketing is very easy, to begin with, but, you must know its rules and regulations.

And as Amazon is an enormous brand it is rigorous when it comes to rules and regulations.

Therefore, you must follow the rules and regulations prescribed in this section.

  • You can not hide the fact that you are an amazon associate. It is mandatory for an amazon associate to state that you will get a commission for this sale.
  • Do not mention the price as it is flexible( in most scenarios).You can redirect the traffic to Amazon’s website as they can see the exact price of that particular item.
  • You can not add a false description in order to attract more customers as it directly affects Amazon’s credibility.
  • Use of link shortener is prohibited.

How Does Amazon Affiliate Marketing Works?

Before going through the steps that you need to take care of while building a website, we should see the working of amazon associate marketing.

We all know that it’s a commission-based service, you promote a product and if someone buys it you will get a payout.

Let’s see an example to have a better understanding.

Let’s say Clarke is a tech reviewer and an amazon associate, he reviews new gadgets, smartphones, laptops, and many more.

One day, he was going through amazon and found a lesser known smartphone, one who is not very famous but is a good value for money.

Therefore, he writes an article about it mentioning all its features and the fact that he is an amazon associate.

So now, if one of his followers goes through his website and read that article, then he can buy that product and he will get a commission. Another thing he can do is to pitch the product in between an article.

Let’s say he is writing an article about the top 10 smartphones under $500.So now, he can give links for all the mentioned smartphones.

Therefore, if someone wants to buy a  smartphone, he can buy it from the website itself. Reducing the job of the customer and at the same time making a profit for the associate.

Who should be an Amazon Affiliate Marketer?

Anyone who wants to make some cash by selling products online should use the Amazon Affiliate Service.

You don’t need any money, to begin with, the program as it is completely free.

Here is the list of professions which will gain more than anyone by the amazon affiliate marketing:-

  • Bloggers: If you have a website and want to make money out of it, then you have two choices either earn with the ads or pitch products and earn. And the latter can be achieved with one of the most lucrative affiliate platforms, the Amazon Associate Service.
  • Youtuber: Youtube is booming right now. It has millions of users and YouTubers are celebrities now. Therefore, they can pitch ads to their enormous followings and ask them to buy it from your link.
  • Influencers: Youtube is not the only celebrity creating platform, in this modern age we have Instagram, Twitter, TikTok all of which are producing celebrities with a fan-base. Because of which he/she can instantly pitch their products in order to get a commission.

What much can I earn with Amazon Affiliate Marketing: Commission Rate 2020:

You probably want to earn money with this program, as soon as possible and as much as possible. Therefore, the commission rate is something that you must know before starting your journey as an Amazon Associate.

Now, when it comes to picking a niche you should keep a couple of things in mind. Either pick the one you are most interested in or pick the one which you think is the most lucrative.

When it comes to niche being as lucrativeness of niche you should see the rate card but at the same time keep in mind that the niche with the higher commission is filled with expensive products, therefore, the numbers of sales won’t be high and the amount of effort required will be more.

Note: With higher commission, I don’t mean higher commission percentage, instead the money that one can make is the talking point here. For example, Toys & Baby Products have more commission percentage than gold & Silver but the amount of money is more.

Affiliate Marketing of Amazon’s subscription services: Special Programs:

You might have heard of Amazon Prime and Amazon Music, these are amazon’s own subscription services and yes, you will get a commission if you sell them. In this section, we are going to talk about that.

Amazon calls them Special Programs and Bounty Events, but they are nothing but Amazon subscriptions. They are relatively easy to sell as the demand for OTT platforms is increasing day by day and content consumption is a new need.

Here is the commission table, it is not the entire table as there are many programs that you should check from the official Amazon commission page.

There are a lot of things that you need to see regarding the commission rate on Amazon’s official page.

Importance of SEO in Amazon Affiliate Marketing:-

SEO or Search Engine Optimization is one of the hottest terms in Affiliate Marketing. You must have heard of this term before.

A good SEO score can rank your website. That’s why you see an SEO score meter while uploading an article on WordPress.

So, in short, SEO can rank your website as a result your website will receive more traffic. More traffic means more visitors, so, more visitors will see your product, they will click, and hence, the chances of your product selling increases.

Now you may be wondering, why do I need to concentrate on SEO since I don’t have any website? Yes, you don’t need to take the Search Engine Optimization in mind if you don’t have a website.

But the harsh truth is that you can not be a google marketer if you don’t have a website, as a website is a place where you can go all out with the description.

Now, here’s something you need to know. When you promote your website via Instagram or any other social media platform, the traffic counts increase but temporarily, as after they have seen the post the traffic counts go down again.

But when it comes to the ranking system that uses SEO, the traffic counts don’t go down. So, you will get consistent traffic and eventually earn more money.

On a side note, one can earn with a well-optimized website without an amazon affiliate service with the help of Google Ad Sence.

That’s why it is a must to concentrate on Search Engine Optimization.

How to become an Amazon Affiliate Associate:-

We have discussed various aspects of Amazon Affiliate Marketing. In this section, we are going to discuss the steps involved in becoming an Amazon Affiliate Associate.

Step 1: Create your Platform:-

The first step is to create a platform on which you are going to promote your product. As mentioned earlier youtube, website, social media can be a great asset in your journey as an amazon associate and can also serve as a platform that we are talking about.

Two things worth mentioning here, your platform should be a little famous as it is not mandatory but can help to increase your sales and another thing is that your platform should be keeping the product that you are going to promote in mind, as promoting a smartphone in a fashion-centric website isn’t the wisest of the ideas.

Step 2: Sign up:-

Now, it is time to join the amazon associate program. For that, you must click on the Sign-up button from the official Amazon Affiliate Marketing website.

After this, the next step would be to enter the credentials correctly and follow the on-screen instructions. In the meantime, you will see a screen where you need to enter your website or mobile application that you have created for this purpose.

As mentioned in the ScreenShot above, the maximum number of Website or Application URLs you can enter is 50 and you have to enter at least one.

You can see your progress in the progress bar.

Step 3: Enter the Store ID:-

Now, you need to enter the Store ID. The Store ID should be the same as your Website(should not must) in order to be perceived as more legit. On the same window, you need to enter a lot more things such as your niche and your aim.

As you can see in the image below:-

Enter the required information and then proceed with the next step.

Step 4: Enter your Mobile Number and Select your Payment Option:-

Let me wrap them in a single step. You need to select a mobile number, one that you always use and can talk to the customers if required.

Another thing you should do is to select a payment option. As you will get a commission via that payment option.

Step 5: Create an Affiliate Link:-

This is one of the most important steps and is the last step as well. It is pretty complicated as well therefore, in this section, we are going to discuss how one can create his/her amazon affiliate link.

Step 1: Log in to your Amazon Associate Account.

Step 2: Search for the product by typing its name or search with keywords.

Step 3: After that click on the get link option of the product that you want to sell.

Step 4: This will redirect you to a screen where you can edit the link. There you need to scroll down a bit, highlight the HTML text, and then copy the text.

There is another shortcut by which you can copy your link, just click on the down arrow(besides the get link option).

There you will be asked to copy the link or shorten it. You need to highlight the text and copy it.

amazon affiliate marketing
amazon affiliate marketing

That’s it, now you are an amazon affiliate marketer. You can create multiple links for multiple products and then promote it via your website.

This is one of the easiest and most lucrative business models.

Mechanism of Affiliate Link:-

Affiliate Link has a cookie mechanism. So, whenever someone clicks on your affiliate link that visit is stored in a cookie. Then that cookie is used for two different things.

  • The cookie is used, in order to know the details of the affiliate marketer whose link was used to make the purchase.
  • The cookie helps the companies to keep track of the expiry date. So, if the purchase was made after the expiry date but the link was provided before it you will get the commission.

The second point may be a little confusing. So, let’s understand this with a basic example.

Let’s say you have referred your link to a friend and he/she is redirected to an iPhone 12 link.

Then they realized that they have to be somewhere, urgently. Therefore, they leave their device and started getting dressed.

After, finishing their work they re-open and purchase the iPhone 12. The best part about this purchase is that. Since that friend of yours has already viewed that product with your link. The detail was stored in your affiliate link, as a result, you will get a commission.

Some Important Tips:-

After creating your link it’s time to earn money there are a few things or tips that you should know in order to earn more.

Increase your Conversion Rate:-

One of the biggest caveats in this field of digital marketing is the low conversion rate.

This bothers the new marketers more than the old one. Not because they have some kind of formulae to get sky-touching conversion rates instead they have a decent conversion rate and they know that most of the visitors are not visiting their websites to buy something they are just doing virtual window shopping.

So, the first thing you should know that conversion rates will always be on the lower side of the spectrum. So don’t bother too much about it. Now, once we understood this it’s time to increase your conversion rate.

Make it Colorful:-

Yes! If you use colors correctly then it can do wonders for you.

And to use the colors to your advantage look for successful affiliate marketers. Look at their “buy” button, they usually have either red or blue color.

That’s because of the color science and psychology behind colors.

Every color evokes some kind of feeling, black evokes aggressiveness, white evokes purity in the same manner, red evokes attractiveness and blue evokes trustworthiness, and these two feelings are a must when it comes to affiliate marketing.

You should also make sure that your website’s background color should be white as it looks more professional and can be a neutral base for all the colorful images that you should include.

Size Matters!

I don’t know about the real-life but in this scenario it does. You need to make sure that your button should be hefty, It should not be too big(that covers the entire width) and not of the same size as your fonts are.

The ideal size of the buying button should be anywhere between 200 to 400 pixels.

Place it correctly:-

Placement is key. The “buy” buttons should be below the description.

Combine it with the discussed colors and the perfect size and you got yourself a button that will resist them all.

Use links in images and texts:-

This is a must if you want to amp up your conversion rates. As you may have seen in this article, we have used the linking concept pretty well.

In a similar manner, if you are using the name of your product anywhere in the article, you must link it to the product buying page. Therefore, you will increase your click-through rate.

Use all of the above-mentioned tips in harmony and you will earn millions of dollars because of a good conversion rate.

But keep in mind that the article should not have every single word of it linked to something because it will make your article, nothing more than spam.


In this article, we have discussed the Amazon Affiliate Marketing Program or the Amazon Associate Program. It is one of the most lucrative affiliate programs out there in the market.

We have seen the two most important things, how to become the affiliate marketer and how to create the Affiliate Link let’s just quickly go over them.

To create an Affiliate Site and create an affiliate link follow the prescribed steps:-

Step 1: Create your platform on which you are going to promote the product, either a website, youtube channel, social media page, etc.

Step 2: Sign up for the amazon affiliate service. Afterward, follow the on-screen instruction to complete the signup process.

Step 3: Now, to create an affiliate link, you need to search for the product by typing the keyword in the search bar and then, on any desired product, click on the “Get Link” button, scroll down, highlight the link, and then copy it.

Hopefully, this article has helped you. Please review the efforts in the comment section below.